I was taught to paint by a professional and when estimating the amount of paint needed, I always allow for a second coat just to make sure of coverage. We interviewed a painter who tried to tell me I bought poor quality paint without knowing where I purchased it, and stated he would have to buy all new paint. He had not seen the cans and was just guessing so I asked him where I should buy paint from now on. It was the same place I had purchased my paint and he wanted to charge me an extra 20 a gallon more than what I paid for. Needless to say, I have interviewed numerous painters and they are not all honest.
A painter's rod, or pole, can help you paint ceilings more quickly — no climbing up and down ladders required. And there's no need to stand directly underneath the area you are painting, so you won't catch every wayward splatter. A pole is also great for walls and floors. The pros were split over whether the 4- or 8-foot pole is best for everyday use, but they all agreed that a telescoping rod is the best bet.
When their bids are successful, contractors meet customers to finalize their requirements and plan the order and timing of work. Contractors estimate the time required for surface preparation, painting several coats and drying time between coats. For interior painting jobs, they might have to allow time for clearing rooms. Exterior painting schedules might be dependent on the weather in different parts of the country. Exterior painting is not practical in very wet or very cold conditions.
In 1894, a national association formed, recreating itself in 1918 as the National Federation of Master Painters and Decorators of England and Wales, then changing its name once again to the British Decorators Association before merging, in 2002, with the Painting & Decorating Federation to form the Painting & Decorating Association. The Construction Industry Joint Council, a body formed of both unions and business organizations, today has responsibility for the setting of pay levels.[2]
IF the average cost is $1700 to paint an interior, then that means the cost of paint is approx. $200 (12% of the job).  Or better said 5 gallons of paint (if the average cost is $40 retail).  The average room takes 1.5 gallons which will cover 3 average rooms.  Doesn't sound to average to anyone with knowledge of this industry or a average house.  You are misleading consumers and should do a better job in your research.  No wonder so pay people think prices to get work done by professionals is high.  Its not high, its actually average which is more like $3700.
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Back to the article. You can add water to all latex based paints / thinner to oil based paint. The tinting base has absolutely nothing to do with it. Say you are working outside and throughout the day you have to add a little water to keep the same consistency. If somebody really tried to add 20% to 50% water they no longer would be painting they'd be performing a whitewash or pickle finish.

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"Modern paints dry too quickly, and are difficult to brush out," says Dixon, who uses paint additives, such as Floetrol for latex paints and Penetrol for alkyds. "Adding a few ounces per gallon slows drying time and makes the paint more workable," he says. Another problem is bridging. "Latex paints form a skin," says Dixon. "Removing painted tape can tear the skin, resulting in a ragged rather than a sharp line." Lastly, taping takes time. "Learning how to cut in with a brush takes practice, but if you can do it, you'll leave most tapers in the dust," Dixon says. (Cutting in is painting just the surface you want, not the surface adjacent to it — for example, where a wall meets the ceiling.) Although there are mildewcide additives, our pros prefer using bathroom and kitchen paints that have built-in mildew fighters. "These paints will prevent mildew from forming, but they won't kill mildew that's already there," Dixon points out. Because leftover mold spores can live beneath the paint and eventually work their way through to the surface, you should also prep bath and kitchen surfaces. First, wash down the walls with a bleach solution (3/4 cup of bleach per gallon of water) then seal with a stain-blocking primer, such as Zinsser's Bulls Eye 1-2-3 or Kilz's Total One.
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When painting the trim, you don’t have to be neat. Just concentrate on getting a smooth finish on the wood. Don’t worry if the trim paint gets onto the walls. You’ll cover it later when painting the walls. Once the trim is completely painted and dry (at least 24 hours), tape it off (using an “easy release” painter’s tape), then paint the ceiling, then the walls.
As a painting contractor I find that most contractors charge between $20 an hour and $45 an hour plus paint and materials pending overhead here in Pennsylvania i figure $30 an hour is a safe bet. figure a good painter should be able to prep a 12 x 12 to a 12 x 15 room, caulk, apply 1 or 2 coats to the ceiling 2 coats on the walls and 1 coat on all baseboards, trim, doors and crown moulding in an 8 to 9 hour day. This is with minimal or minor spackling repairs like nail holes and nail pops, not cracks and peeling tape. Thats extra paint is usually  $30 to $70 a gallon pending quality. A room this size will need 1 gallon for the ceiling 2 for the walls and maybe 1 gallon for the trim, doors ext... the square foot price is $1.50 - $3.00 as far as asking for money up front I never ask. If the home owner buys the paint there is no need for money and if your buying the paint and your an established contractor you have an account with your supplier's.  any ways that's my input and guidelines 
Painting is one of the quickest and easiest ways to give your home's interior a facelift -- and it is one that can produce dramatic results as well. Unfortunately, many homeowners feel overwhelmed when tasked with choosing a lasting color scheme. To avoid getting stuck with a less-than-perfect color choice, they will spend hours studying the subtleties between Smokey Topaz and Roycroft Suede paint swatches, considering the mood they want to create (whimsical? relaxing? modern edge?), and deciding whether to trust their guts or hire an interior decorator to make sure things turn out just right. Fortunately, interior painting doesn't have to be that difficult. Most paint stores offer samples that you can take home for a wall test. With these samples, you can paint a few colors in large swaths on your wall to see the how the paint interacts with the room's natural light. And you can compare it against design elements like pillows or furniture to see whether it will work with your overall decor as well.

Paint will be your next-biggest cost, at anywhere from $20 to $70 or more per gallon, depending on the sheen, the grade you’ve chosen and any special features. Some paints, for instance, are mold resistant. Others suppress smells or require fewer coats. Some have a lifetime warranty. Paints with warranties, however, may not be worth a higher price. In Consumer Reports tests approximating nine years of wear, only a few exterior paints and stains with lifetime warranties held up well. But “you’ll grow tired of the color long before a good-quality paint wears out,” Bancroft says.
This was very helpful. I wonder if i would really follow through and check to see if my painter was cheating me. I used a painter I found on Angie's List. This was 5 years ago. He did a great job. I know he did patching only for about a day and a half. We decided on the kind of paint before he started. that is what he used. I don't know if I could stay on top of him and watch him open every can of paint.
We’d love to discuss your interior painting needs and provide a cost estimate and plan to meet your dreams. At Home Painters Toronto our goal is your 100% satisfaction. We deliver a professional end result you can be proud of, so we can be proud of it too. Our professional painting crew will make your interior painting project seamless and easy for you. Let us do our job, so you don’t have to.
When I had my interior painting done, after clearing out all of the furniture, myself, I also removed all of the wall plates in all the rooms to be painted. They were a beige color and probably yellowed. The wall was originally an off white and I had it painted a light-mid grey, so those wall plates would look terrible. After pricing replacement plates, switches and outlets (Would have been way too expensive to replace all of them), I decided to just paint all of the wall plates, switches and outlets (Used just a black gloss spray paint). I sprayed the plates outside and used a small brush on the switches and outlets. It worked out just fine and the blacks plates, etc compliment the wall color. It has been 7 years and the plates, switches, outlets are holding up well.

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