In general, glossier paints are more stain-resistant and scrubbable. But a higher sheen also highlights any imperfections in the wall or in the paint job. "Flat paints are fine for ceilings and formal rooms, but for most of my customers, I recommend an eggshell gloss. It's good for hallways, kids' rooms, even kitchens and baths," says Toto. It seems that latex paints have won over even the most finicky painters. "Though we still use oil-based paints for restor-ation work, latex paints are fine for interior walls and new trim," says Toto, "as long as you don't go cheap on the paint." All of our pros have their personal favorites, but they agree that good paint does not come cheap. "You'll spend $20 to $35 per gallon for a top-shelf paint," says Weeks. The pros also agreed that using two coats of paint will result in the best-looking job. Don't skimp on the coverage; if you're covering more than 400 square feet per gallon, you're spreading it too thin. Also, keep 1/4 to 1/2 gallon on hand for touch-ups.
Generally, it will take a minimum of two gallons of paint to cover a room. At the highest end, paint will cost anywhere between $30 and $60 per gallon and come in three different finishes: flat, semi-gloss or high-gloss. Flat finishes are the least shiny and are best suited for areas requiring frequent cleaning. Semi-gloss finishes are a bit shiny but can also be easily cleaned. A high-gloss finish is stain-resistant and easy to clean. Traditionally, living rooms should be painted with a flat finish to allow the paint to stand out. Glossy finishes should be reserved for hallways, and a semi-gloss is best suited for trim. Invest in pre-primed paint whenever possible. This cuts down on time by combining the layering process. Almost any paint job will require a primer, which will cost anywhere from $7 to $15 per can. Primer helps the paint to stand out against the underlayer of paint it's covering, especially if the new paint is lighter than the old coat. You will need at least two cans of primer, if not more, to cover one wall. Here are some paint brands and their average price per gallon:
Once you’ve decided on a house painting project, you’ll need to choose your color. There’s no set rule here to guide you. The wide variety of colors to choose from, and the combinations that are available when it comes to trim, doors, and other extras, make this choice mostly a personal one. One of the best ways to get pointed in the right direction is to drive around your town and neighborhood looking for homes that catch your eye. Try to figure out what it is about them that turned your head. Maybe they did something you didn’t like (i.e. stay away from that color, style, look, etc.), maybe the color combinations really speak to you (a light body with dark trim or vice versa), and maybe it’s just how they accented certain parts of the house that you like. Make note of all these things so that you can keep them in mind as you get your own house painting project underway.
Project management is important for contracted painting jobs because it helps with communication and lowers the chance of complaints.  The fact is, contracting is the #1 source of consumer complaints in the state and project management is what triggers most calls to the State Contractor’s License Board and the Better Business Bureau. With a proper project management system in place, these complaints can be avoided and your job will be completed the right way.

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