Painters with bad reputations can avoid the problem of reference checks by giving their customers lists of relatives and friends.  The people will say great things, and the customer won’t be the wiser.  The best way to avoid this smoke and mirror trick is to ask specific questions about the project. If the reference seems hesitant, doesn’t know the details, or gives sketchy responses, be skeptical. 
After all surfaces are properly prepped and primed, you’ll need to apply two full coats of a good quality exterior paint for best long-term results. When choosing a paint or stain, pay close attention to the type of surfaces you are painting, such as concrete, stucco, wood, or brick. Purchase a high-quality exterior paint that’s recommended for the surfaces you’re painting and follow the manufacturer’s directions if you’re doing your own painting.
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Second coats on similar colors are almost never recogicnized as being needed until the coat is applied and has dried. ONLY THEN WILL YOU SEE WHETHER IT NEEDS A SECOND COAT or not. Yes, painters can use a cheaper paint then what you paid for. That is solved by getting your own which, I would charge extra for because I will always have to go get more, or add second coat because home owner tried to skimp on paint, or they got the wrong color etc...
Inspect the surface area for holes, cracks or other problems and apply acrylic caulk to fill them in. Use a putty knife to smooth out the caulk and remove any excess to prevent bumps. For particularly thin or narrow crevices, you may have to use your finger to smooth out the caulk. Caulk contracts and shrinks, so apply a second layer once it's dried.
Primers aren't just diluted paint. They're formulated to establish a solid, even base, seal stains and ensure that the topcoats of paint go on smoothly and bond securely to the surface. "Most homeowners use latex primers, but the pros stick to alcohol and alkyd primers because they'll cover almost anything," says John Weeks, of John the Painter in Mobile, Alabama. Primer can affect the appearance of the topcoat. "It's okay to spot-prime the ceilings but not the walls, because primed spots will show," adds Span.
Whether you're looking for exterior house painting, interior painting, deck staining, wallpaper removal, wallpapering, wall coverings, roof cleaning, pressure washing or even gutter cleaning, Franklin Painting crews will meet your needs. Our professional house painters are our own employees, not subcontractors. That means when we quote the job, we DO the job. Expect highly trained, professional and courteous employees to make sure your job gets done the way you deserve. Our interior & exterior house painting company is based in Farmington and we cover all of central Connecticut with great painting work.
Before we start, you will have to choose your color. If you would like to replicate a color already on your wall, you can use an old can of paint for reference, or you can take a chip to the paint store. We can help you identify the color, the finish, and type of paint with our visualizer tools, and we also offer a Color Consulting Service if you need help coming to a decision.
The materials of the home’s facade should be considered before painting your home. When painting flat surfaces like siding or wood, you can opt for standard outdoor paint. When painting a textured surface like stucco or brick, “elastomeric” paint is a much better choice. This type of paint can stretch more than normal paint, which allows it to bridge over small gaps and crevices, painting smoothly over texture.
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Once work begins, hold brief daily meetings to discuss the job and schedule and quash any misunderstandings. If there are surprises, seek middle ground. No contract can anticipate every possibility. Materials may be unavailable. Large chunks of rotten siding may crumble along with the old paint. Exterior jobs may be stopped cold by a week of steady rain. But know that you'll pay extra if you change your mind about a color after the trim is already painted or otherwise add tasks to the project.

Second: all the tricks of the trade in regard to "cheating" customers is for hustlers and cheaters and NOT established businesses. At the end of the project the job should come out looking professionally painted as specified in the contract. A selected color that takes multiple coats that was not calculated by the contractor should cost more money. It's not the fault of the painter.
Thanks, all, for your time & efforts adding to the article & comments, especially Dave urging requesting both General Liability AND Worker Compensation insurance certificates to protect from real & fraudulent liability--from my experience especially in California, where insurance fraud is a popular income thief, even causing car collisions to collect.
Dave, you said it best! Every pro painting contractor truly worth their salt would and should cut and paste exactly what you say here about where customary and legitimate practices and expectations should be in regards to what customers should expect from contractors and how contractors should professionally deal with their customers. By the way, Dave, if you work in the Atlanta area, I would like to hire you! Thank you for your valuable advice!
If you have ornamental or colorful trees, shrubbery or floral selections around your home you should figure their colors into the color scheme selection that is made.  These landscaping attributes will have an effect on how appealing the property is as a whole throughout the year.  Homes that have a great deal of trees can make the property darker and cast shadows onto the home.  Individuals will want to avoid darker colors for these situations.
Paint will be your next-biggest cost, at anywhere from $20 to $70 or more per gallon, depending on the sheen, the grade you’ve chosen and any special features. Some paints, for instance, are mold resistant. Others suppress smells or require fewer coats. Some have a lifetime warranty. Paints with warranties, however, may not be worth a higher price. In Consumer Reports tests approximating nine years of wear, only a few exterior paints and stains with lifetime warranties held up well. But “you’ll grow tired of the color long before a good-quality paint wears out,” Bancroft says.
OF the different type of customers there are at least two: cheap charley's and people who want great results. I agree the need for wall repair is critical to the end results. Most critical is for the customer to be told ahead that the walls are going to need exactly what is needed. This means the contractor must look, touch, examine the walls for defects and needed work. I've been a building manager for 40 years and seen a few paint jobs. Typically a contractor does a lot of talking about how expert he is, but the guys who walk through with note pads, iPads, examine, measure, point things out, explain and recommend are the ones I will deal with. It confirms if they know what the business. Nobody likes the workers to show up and when you talk about the job they're going to do they know nothing but they we were told to be here. Their boss who bid the job doesn't supervise - a big no no around here. Nobody likes surprises or worse, at the end of a job that's not right getting a bunch of little kid excuses. Contractors that do not like the customer to be around looking at the progress don't get the job.
Another good rule of thumb is to test out colors on your home before you start. Once you’ve noted what others have done, and have visited a paint supply retailer to get some more ideas, test out a few potential colors on a nondescript part of your home just to make sure it’s what you expect. Colors that look fantastic on a tiny brochure can strike you a lot differently when they’re covering an area of a couple square feet. Try out a few options so you can compare them, and give yourself a few days to mull over your impressions. Taking this advice can save you the dilemma of what to do those 20 gallon buckets of “Green Myth” that you quickly realized looked more like split pea soup once you started slopping it on.
Most interior painting projects will present corners and edges. Corners, trims, splashes and accents will require cutting in — which generally requires the most patience, preparation and skill. There is a lot of debate among painters whether it is better to cut in before or after applying the roller. Solo painters may want to prepare the surfaces first, apply painter’s tape where required and cut in before applying paint to the rollers. Painters working in teams can split cutting in duties in sections while other team members are applying paint with rollers.
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