Second: all the tricks of the trade in regard to "cheating" customers is for hustlers and cheaters and NOT established businesses. At the end of the project the job should come out looking professionally painted as specified in the contract. A selected color that takes multiple coats that was not calculated by the contractor should cost more money. It's not the fault of the painter.
"Cutting in is an acquired skill, but it's something you can't do at all with a ratty brush," says Doherty. When cutting in on a wall, he loads his brush and spreads out the excess paint, then works the brush up to the line between wall and ceiling. A brush stroke that's too wide creates a hatband, or smooth brushed band, on the very top of the wall where it meets the ceiling. To avoid this, Dixon recommends rolling first and then cutting in with a brush. "A good roller can get within 1/2 inch of the ceiling," he says. "You'll save time by not brushing more then you have to." When painting baseboards, "a wide taping knife makes a good paint guard," says Span. "Just keep the blade clean to prevent drips from working around the edge of the knife."

I agree with you Richard, as a painting contractor for very many years, people are always looking to get more and more out of you. I had to give an estimate to a lady a few weeks ago who had more stuff around her home than a thrift store including heavy furniture, stuff all over the floor and junk everywhere. I knew if I accepted the job id be a furniture mover and cleaner. I also agree this article makes it seem like the contractor is out to rip off the customers. Fact is I always leave doing more work than agreed upon. It doesn't bother me since the customer is always satisfied. Just saying

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The companies with the best paint products are Benjamin Moore, Dunn Edwards, Sherwin Williams, and Vista Paint. As a painter I don't recommend Berh from Home Depot as much because it's quality is just marketing. Flat paint has no sheen and it shows its true color, but is not easy to wash or clean. Satin, eggshell have low sheen and is washable. Semigloss ang glossy has a high sheen and these paints are recommended for bathrooms and kitchen or where there's high humidity and steam.
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Here is where this affects you as a consumer. You select a painter with a contract that says 2 coats, $500 down. You give the company the deposit and pick your colors a couple of days before the project starts. The painter goes to the store with your colors and figures out they are deep base. He (or she) not only needs to charge you more for the paint, but he also needs to charge you for a dark gray primer coat. Ninety nine percent of the time that primer coat is going to be really, really expensive since you already gave a deposit. 

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Second coats on similar colors are almost never recogicnized as being needed until the coat is applied and has dried. ONLY THEN WILL YOU SEE WHETHER IT NEEDS A SECOND COAT or not. Yes, painters can use a cheaper paint then what you paid for. That is solved by getting your own which, I would charge extra for because I will always have to go get more, or add second coat because home owner tried to skimp on paint, or they got the wrong color etc...
With homeownership the family aspiration, Dad, a housepainter, always sought opportunities to work overtime. — Bill Cummings, BostonGlobe.com, "Dad taught me the art of negotiating when I was just a kid," 24 May 2018 At the outset, a Hanson housepainter embodies the relationship between three-dimensional art and life, fact and fiction. — Karen Wilkin, WSJ, "A Morbid, Engaging Body of Work," 26 Mar. 2018 Rosenthal was the youngest of six children of a Bronx housepainter who emigrated from Belarus. — Alex S. Jones, Town & Country, "Will the Rivalry Between the Washington Post and New York Times Save Journalism?," 9 Aug. 2017
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