Generally, it will take a minimum of two gallons of paint to cover a room. At the highest end, paint will cost anywhere between $30 and $60 per gallon and come in three different finishes: flat, semi-gloss or high-gloss. Flat finishes are the least shiny and are best suited for areas requiring frequent cleaning. Semi-gloss finishes are a bit shiny but can also be easily cleaned. A high-gloss finish is stain-resistant and easy to clean. Traditionally, living rooms should be painted with a flat finish to allow the paint to stand out. Glossy finishes should be reserved for hallways, and a semi-gloss is best suited for trim. Invest in pre-primed paint whenever possible. This cuts down on time by combining the layering process. Almost any paint job will require a primer, which will cost anywhere from $7 to $15 per can. Primer helps the paint to stand out against the underlayer of paint it's covering, especially if the new paint is lighter than the old coat. You will need at least two cans of primer, if not more, to cover one wall. Here are some paint brands and their average price per gallon:
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In general, glossier paints are more stain-resistant and scrubbable. But a higher sheen also highlights any imperfections in the wall or in the paint job. "Flat paints are fine for ceilings and formal rooms, but for most of my customers, I recommend an eggshell gloss. It's good for hallways, kids' rooms, even kitchens and baths," says Toto. It seems that latex paints have won over even the most finicky painters. "Though we still use oil-based paints for restor-ation work, latex paints are fine for interior walls and new trim," says Toto, "as long as you don't go cheap on the paint." All of our pros have their personal favorites, but they agree that good paint does not come cheap. "You'll spend $20 to $35 per gallon for a top-shelf paint," says Weeks. The pros also agreed that using two coats of paint will result in the best-looking job. Don't skimp on the coverage; if you're covering more than 400 square feet per gallon, you're spreading it too thin. Also, keep 1/4 to 1/2 gallon on hand for touch-ups.

This article is outdated. Deep based colors were an increase in price back in the 90's. Most stores have a standard price for all colors now. The problems the author are citing are outdated and rarely happen. This is the 2nd time I've seen this article being emailed out, it's irresponsible of angies list to keep sending out this poorly written and inaccurate article.
Contractors apply several layers of paint to achieve a suitable finish. They leave the first coat to dry for the recommended time and apply one or more finishing coats. They might choose paints with special qualities for different types of room. Manufacturers have developed paints for bathrooms or kitchens that have good resistance to moisture for example. When they have completed painting, they clear away any equipment and restore the area to its original condition.
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• One room or the whole house? Applying one coat in one room is a reasonable DIY Saturday project (especially if you have help and beer). Multiply the time spent moving furniture, prepping walls and sanding old trim by the number of rooms in the house, and you might want to hire real help. It's the same outside. You can probably tackle one shady garage wall that needs a little scraping and sanding plus a coat of paint, but covering all surfaces of the house is usually best left to a pro.
After painting the ceiling, work from the top down: Start with the crown molding, then do the walls and then paint the casement molding around the windows and doors. Do baseboard molding last. "Painting the baseboards last keeps dust and grit from traveling off the floor, onto the brush and then up onto the freshly painted casements," explains Weeks.
It is one of our core values to ensure our clients’ dreams for their home comes true. So often, clients come to us for a new coat of paint or a repair but what they really want is so much more. We understand your house is your home and that when it is time for change or for a repair, you want a crew that will take care to make your home look its best.

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